Balenciaga has unveiled its new Fall 2026 campaign, “A New York Minute: Keep Rolling,” directed by Oscar-nominated filmmaker Celine Song.
The cinematic campaign stars Love Story actress Sarah Pidgeon and marks the first collaboration between Sarah, Celine, and Balenciaga Creative Director Pierpaolo Piccioli.
Shot entirely across Manhattan, the campaign consists of three 60-second films highlighting Balenciaga’s Le City, Le 7 Bowling, and Rodeo bags. The films unfold throughout the course of a single New York day, from morning to evening, while featuring pieces from the house’s Fall 2026 collection.
The campaign follows Sarah through quintessential New York moments like picking up dry cleaning, crossing crowded intersections, and hailing cabs, before revealing the scenes as carefully staged film productions. Celine intentionally breaks the fourth wall throughout the project, capturing behind-the-scenes moments and the mechanics of filmmaking after calling for cameras to “keep rolling.”
The campaign also features contributions from Celine’s longtime collaborators, including cinematographer Shabier Kirchner, who worked on both Past Lives and Materialists.
In addition to the films, Balenciaga launched a dedicated Instagram account, @keeppprolling, showcasing behind-the-scenes imagery captured by Pierpaolo himself, as well as photographers Monaris and Zora Sicher.
Balenciaga’s Le City, Le 7 Bowling, and Rodeo bags, along with the Fall 2026 collection, are now available in select stores worldwide and online.
Watch the Celine-directed videos and campaign photos of Sarah below!
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