Comcast Xfinity’s 2026 Super Bowl commercial poses the question: What if Jurassic Park worked as it was intended?
The viral ad reunited the stars of Jurassic Park, including Sam Neill, Jeff Goldblum, and Laura Dern, for a reimagining of the movie if they had a solid Wi-Fi connection from the get-go and were able to avoid anything disastrous.
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The main cast have all been digitally de-aged to look similar to their original appearances in the 1993 classic, and there are several fun nods to the movie, such as Ian Malcolm (Goldblum) looking at a big pile of food and going, “That is one big pile of…shrimp.”
The ad also includes John Williams‘ original score and visual effects from the same VFX house who did the movie.
“Bringing Jurassic Park back to life for this campaign has been an extraordinary collaboration across Comcast NBCUniversal,” said David O’Connor, chief brand officer, Universal Entertainment, via The Hollywood Reporter.
“For more than three decades, the franchise has captured the imagination of audiences around the world, and this partnership with Xfinity allows fans to experience that world in a completely fresh way. By combining the timeless characters and iconic moments of the original film with modern technology, we’re celebrating the legacy of Jurassic Park while introducing it to a new generation. It’s a testament to the enduring power of the franchise and the kind of creative, cross-company storytelling that only NBCUniversal can deliver.”
Check out the other 2026 Super Bowl commercials that have already been released!