Tom Brady and Shawn Mendes are two of 10 stars appearing in Gucci’s new Primavera campaign!
The campaign is celebrating “the sense of rebirth that comes through the transformative power of love.” The portraits for the campaign, shot by Michael Chelbin, were conceived in the spirit of modern Renaissance imagery and echo “the compositions, poses, and grandiosity of classical painting.”
Joining Tom and Shawn in the campaign are Global Brand Ambassadors Xiao Zhan, Jin and NINGNING along with Alex Consani, EsDeeKid, Lee Young Ae, Rico Nasty, and Tarzzan.
The brand noted, “The campaign showcases the collection presented during Demna’s debut fashion show for Gucci. A new vocabulary of silhouettes and textures that expresses a vision of lightness and ease through multiple modes of dressing; a contemporary expression of Gucci’s identity intertwined with the House’s heritage.”
There’s also a campaign film, directed by Johan Renck, that features Kate Moss lip-syncing to Chris Isaak’s baritone rendition of “Wicked Game” as a room of strangers awakens, pairs off, and falls in love on the dance floor, evoking the emotional intensity of human connection and the sense of possibility that define new love.
You can watch the campaign film below.
Posted To:Alex Consani EsDeeKid Fashion Jin Lee Young Ae NINGNING Rico Nasty Shawn Mendes Tarzzan Tom Brady Xiao Zhan