Tate McRae is striking a pose for Calvin Klein.
The 23-year-old “Greedy” singer stars in the brand’s Fall 2026 “Feel the Fit” campaign, rolling out over the next month with a lineup of stars still to come.
“‘Feel the Fit’ celebrates the confidence that comes when the fit feels right, brought to life through each talent’s own energy and style. First, Tate brings her signature movement, sensuality and attitude to Calvin Klein’s iconic denim,” the brand declares.
“I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence,” Tate said in a statement.
“This campaign is about that moment when you put on your favorite pair of jeans and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”
The campaign was directed by Carlijn Jacobs.
The campaign captures the instant shift that happens when Tate slips into her Calvin Klein jeans. Across familiar, everyday settings, Tate transforms each scene through instinctive movement and dance, bringing to life the power of pulling on the perfect pair. The energy, amplified by the “Groove Is In The Heart” soundtrack, channels iconic ‘90s Calvin Klein, reimagined for today through Tate’s signature performance style.
The campaign launches globally on August 25 across Calvin Klein retail, calvinklein.com and social platforms, where creators will be invited to recreate Tate’s campaign choreography by Sergio Reis, set to the campaign track.
Watch above, and see photos inside…
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